This watch is made entirely of titanium & has a skeletonized dial. It features a flyback chronograph movement & a carbon fiber case. This watch was designed in honor of Brazilian race car driver Felipe Massa. The RM 011 Felipe Massa Flyback Chronograph.Elite special editions with the potential to grow in value.Remarkably light & sturdy thanks to revolutionary elements.Modern & the supreme in-house calibers with a chronograph, tourbillon, or GMT function.This watch initiated the brand into the Haute Horlogerie world almost overnight. Soon after 3 years of evolution, the brand was ready with its first timepiece, the RM 001, at Baselworld 2001. They took motivation from different fields, particularly aerospace & racing, focusing on new stuff & production methods. Both guys had a massive experience in the watch business: Mille as the director of the watch & jewelry firm Mauboussin & chief head of Matra's watch department & Guetnat as the CEO of his family firm, Guenat SA Montres Valgine.īoth these guys were joined by a vision of producing extravagant goods for the upcoming century. “It’s about making the journey for the client as easy as possible.In the year 1999, Swiss-native Dominique Guenat & Frenchman Richard Mille established their firm, Horométrie SA. “We produce such a limited number of watches, there is no excuse for us not to try and help clients that either didn’t get the limited pieces when they were in the boutique - or clients who joined too late to invest in the more historical pieces, like the RM 002 or 003,” she added. “But as an independent brand, we should take responsibility. “A lot of brands just wash their hands of the piece once it’s left their retail store,” Ms. I’m quite emotional about it.”įor Richard Mille, Ninety and its global counterparts are about doing the right thing. Mason said, “I like every watch that leaves here to be as close as possible to as it was when it was new. Or meet Tom and see what he’s working on,” she said, referring to Thomas Mason, Ninety’s watchmaker who has been with Richard Mille for 11 years. “I want customers to feel like they can always come back and maybe ask the questions that they feel that they can’t ask in the Bond Street boutique. It’s a bit like going to a wine shop if you’re a wine freak and seeing all the old vintages.” “It totally makes sense to have a physical space so that people in that price point can go and see the watches,” he said. Audemars Piguet likewise is not playing in the space, while an email from Patek Philippe said it was “not active in the pre-owned and vintage watches business, this is not our métier.”Īchim Berg, global leader of McKinsey’s apparel, fashion and luxury group, said full-service retail stores were best reserved for top-end brands. Rolex authorized retailers do sell pre-owned Rolexes, but it is not a company program. None of the other Big Four watchmakers have official pre-owned watch programs. At the Only Watch charity auction in Geneva in November, the automatic RM 67-02 prototype, designed in collaboration with the racecar driver Charles Leclerc, sold for 2.1 million Swiss francs, more than six times its high estimate. The house said it made 5,100 watches last year, an increase from the 4,900 it produced in 2019, but far less than the six-figure production of larger Swiss brands.Īnd auctions, which many prospective buyers turn to when new watches are elusive, are not much help when it comes to Richard Mille. Besides - like Rolex, Audemars Piguet and Patek Philippe, its fellow Big Four brands - Richard Mille watches are increasingly hard to find. Those prices are eye-watering, but compare them with Richard Mille’s average price of about 200,000 Swiss francs ($218,310) for new pieces.
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